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Title : Haddon Sundblom Book Review
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Haddon Sundblom Book Review

A new monograph on the art of Haddon Sundblom (1899-1976) is now available.

Sundblom was dominant in the field of advertising illustration, expressing the exuberance and confidence of mid-20th-century American society.

The 224-page hardback monograph continues the splendid series from the Illustrated Press spotlighting notable American illustrators.



Born of Swedish immigrants, Sundblom's cheerful, colorful oil paintings were influenced by Anders Zorn and John Singer Sargent. He was a famously fast painter, producing complete illustrations alla prima.



He is best known for his portrayals of Santa Claus for Coca-Cola, basing the character described in Clement Moore's original poem, but making the character more human-sized and rosy-cheeked. His neighbor posed for many years, and later the artist used his own face as reference.



In addition to his advertising art, Sundblom made significant contributions in the field of dramatic story illustrations. He also influenced a generation of other illustrators in the Chicago area. His circle of friends, colleagues, and students included Harry Anderson, Andrew Loomis, and Gil Elvgren.



The book has a brief biography and 300 illustrations taken from both original art and tear sheets.

224 pages, 9x12 inches, hardcover with dust jacket. $44.95 (U.S.)
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Resources
Haddon Sundblom on Wikipedia
You can get The Art of Haddon Sundblom at Amazon
The standard edition also available at the publisher's website
You can preview the book online here
Another book: Dream of Santa: Haddon Sundblom's Advertising Paintings for Christmas, 1932-1964
Magazine: IIllustration Magazine with features on Haddon Sundblom, James Avati, and Jack Faragasso

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